Great Customer Service – Key Questions To Ask

In my view there are 4 key ways to beat your competition in business:

1. Offer a clearly superior product.

2. Offer a similar product at a cheaper price.

3. Give them amazing service.

4. Be better at getting customers – sales and marketing.

When I coach CEOs and entrepreneurs, I find it very interesting that most business owners seem to be more focused on 1 or 2, but put relatively little effort into 3 and 4.

Especially number 3 – giving them an amazing service experience.

Yet new research from Bain & Co, one of the world’s best big business consulting firms, shows that offering great service is an extremely effective way to not just grow your company faster, but also to increase customer loyalty.

Are you spending enough time on creating great customer service?

If the answer is no, check out this short video I created to help you do it:

After hundreds of hours of experience, Bain & Co have created 5 questions you need to ask yourself if you want to create an awesome customer experience. Answer them well and it’s virtually impossible not improve your business.

Check out Bain’s 5 most important customer service questions here:

The Fastest Way to Build Any Company

kids cheatingI coach CEOs and entrepreneurs all over the world on how to create high performance, high profit companies.

I teach them literally hundreds of business building techniques. But if I could only get them to do one I would make it this one: Copy the best.

COPY THE MOST SUCCESSFUL COMPANIES IN YOUR FIELD

This advice is controversial – in fact it goes directly against traditional business strategy wisdom, which is that you need to come up with a different product or service to thrive. But trust me, my decades of business experience has shown that copying successful companies is vastly more efficacious than trying to do something original.

Doing original business concepts sounds noble, but it often fails because not enough people want that new, original solution. Or you find it isn’t cost efficient to deliver it. Or that consumers can’t be bothered trying the new version etc, etc. The reasons for potential failure go on and on.

STATISTICALLY PROVEN CONCEPTS ARE A BETTER BET

On the other hand, if you look at the best companies in your sector very carefully, you will learn many ways you can grow your business, merely by copying them.

How exactly?

Well consider copying top competitors in these ways:

* Pricing – they have probably tested the perfect price point.They know it works really well. Why try to come up with something different?

* Positioning – however they have positioned their product clearly resonates with potential customers – what parts of their positioning could you use in your own marketing?

* Product mix – do they bundle their services in a particular way? Could you do the same?

COPYING DOES NOT MEAN STEALING

Let me be clear about this; I am not suggesting precisely taking the exact wording, positioning or product attributes of the top players in your field. That is just stealing and could easily lead to legal action being taken against you.

I’m suggesting you take general concepts that seem to be working for them and make small changes to them – so that you’re taking their general ideas but making them different enough to avoid exact duplication.

Use your own wording, add your own flair, but take the best of what they do and integrate it into your company’s offering.

MANY GREAT COMPANIES ARE GREAT COPIERS

Steve Jobs openly said that he was “shameless” about taking great ideas from other companies. Whenever a new Porsche comes out numerous competitors buy the car to take it apart to see what ideas they can take from it. Almost the entire fashion industry is built upon borrowing designs that seem to be popular and making slight changes to them.

Copying the best is one of the most effective techniques in the entire business world to grow a company safely. Don’t be too proud to do it. Study the leaders in your industry relentlessly until you find what makes them tick – then integrate those strategies into your organization.

It’s a fast, smart and easy way to make your company more successful.

 

How To Finish The Year Brilliantly

There’s two ways you could finish the last 3 weeks of this year:

1. Like most people.

Lot’s of parties, wind down early, plan your break.

2. Like a high achiever.

Enjoy the festive season, but also do vital things that can make you much more money and have you beautifully set up to have a fantastic 2016.

As a high performance business coach, I’m always pushing entrepreneurs to maximize their time. So with that in mind, here are 4 things you can do to end this year brilliantly:

1. MAKE A LAST GRAB FOR NEW CLIENTS.

Don’t let this precious time go to waste. Contact anyone who has shown any interest in your product this year and try to close them. Offer a discount or a special bonus to sweeten the deal, just get them across the line. You can do this! Don’t just spend money this holiday season, make some!

2. CLEAN UP YOUR ADMIN AND PEOPLE MESSES.

Throw out everything you can, get your files in order, answer or delete those excess emails. Allocate 60 minutes every day for the next 3 weeks to tidy, organize and get on top of things. That way when you walk into the office in the New Year you will feel and perform like a winner. Your environment matters! Get it under control.

Strategies 3 and 4 for finishing this year with power are in this short video:

Do all 4 of these techniques and you’ll not only end the year richer, you’ll feel more confident, excited and on top of life.

These techniques are simple, but super effective. Check them all out here:

PS If you know staff or other entrepreneurs who could do with some motivation, share the video with them.You can access it here:

A Great Business Tip From Mark Zuckerberg

One of the fastest ways to get better at business is to copy the greats.

And they don’t get much better than Facebook’s Mark Zuckerberg.

Zuckerberg is a pretty unusual guy, and he sets himself some pretty weird goals to improve himself.

One is as follows: each year he chooses a single challenge – business or personal – that will take him to the next level. He’s come up with some pretty crazy ones over the years, and in the 3 minute video below I describe them. You can check out the video by clicking here. 

 Should you do the same as Zuckerberg? Selecting a yearly challenge, one that will force you to become better at the game of business, is an idea really worth considering. Zuckerberg chooses something that will really stretch him, then keeps doing it all year long.

As a result, he just keeps getting better and better. Check out Zuckerberg’s crazy yearly goals here:

An Important Lesson For Entrepreneurs – From a U.S Navy Seal

I just heard an amazing true story. I thought that you, as an entrepreneur, might find it very useful. 

It’s all about the importance of keeping focused when things are extremely stressful in your business.

Getting focused on just the one or two things that will improve your business. The handful of activities that are in your control, rather than worrying about people or situations that you can’t do anything about.

I tell this amazing story here:

Yes the story is about an elite Navy Seal warrior, but it’s totally relevant for anyone like you, who owns their own business.

Check out this Navy Seal’s story right here:

A Really Smart Way To Grow Your Company

As you know, I coach entrepreneurs from all over the world.
But there’s one question almost every entrepreneur asks us:
“How can I grow my company faster?”
As you can imagine, we have plenty of answers, but today I’d like to give you one technique that is very rarely used, but is a super effective way to grow a business quickly
You can check it out on this short video:

Here’s the technique: What you do is jump on the internet and search for companies doing exactly what you do … in other countries.
Find the leaders in your industry in London. Or Chicago. Or Cape Town. Then copy their best strategies for branding, positioning, sales ideas, pricing and even product or service ideas.
Watch this video for some ideas on how to do this:

Think about it. If it’s working for them in their country, there’s a good chance it can work for you in your city. And the best part of it is you’ll probably be the only company in Australia doing it.
This is a fabulously effective strategy you can do right now to build your business.
Please give it a try.

How To Achieve Your Business Goals

Everyone knows they should set goals.
But how do you do it so that you actually achieve them?
In this important video I explain a 5 step process for setting business goals that triples your chances of making them a reality.
You can watch the video here:

If you are serious about making a large amount of money in business, doing highly effective goal setting is absolutely crucial.
I strongly urge you to watch this video that explains how to do it.

The 3 quickest ways to grow your business

As you know, I coach entrepreneurs all over the world on how to increase their profits.
But I was thinking this week, if I could only suggest 3 tactics for building profits quickly, what would they be?
Well here they are. I explain them on this short video:

The first one is crucial: Identify the 2 or 3 things you do that actually generate you more income, then triple the amount of time you spend each week on those activities.
You see most business owners get caught up with doing stuff that doesn’t really grow their business, it merely maintains it. (Like going to meetings, answering emails, talking with staff etc).
If you got really, really clear about the small amount of things you do that actually INCREASE income, then focused on doing them most of the day, a remarkable thing would happen.
Your profits would skyrocket.
That’s concept one of ‘The 3 Quickest ways To Grow Your Business’. You can see the other two on this video:

Are You Worried About Your Business?

Are a little concerned about how your business is going?
Are your sales disappointing you?
In this week’s video, I give you 4 powerful reasons why you should actually be highly confident about making your business a success.

The truth is, if you just remember these 4 Principles, you have a very good chance of growing a huge, highly profitable company.

Business isn’t rocket science. Follow these 4 concepts and your future will be very bright indeed. Check them out here:

The 10 Talents of Successful Entrepreneurs

What does it take to be a great entrepreneur?

Well one of the world’s largest research companies, Gallup, recently did a major study to find out.

They discovered that outstanding entrepreneurs have 10 clear talents. You can see what they are here:

Develop these 10 talents, and you are highly likely to do brilliantly in your business. But ignore them and the future could be bleak.

Check out my summary of the Gallup research right here: