My Radical Method To Grow My $500 Million Company

Here’s a true story about how I grew a $500 million dollar company in just 8 years.

I had recently left an ad agency I owned half of, after having disagreements with my business partner.

Suddenly I had nothing to do, and no idea about what my next business would be.

So I did something pretty radical.

I hired two full time executive assistants.

Each day they would sit in another room in my new office and each day I would have to think of things for them to do!

There were plenty of days where I literally had no work to give them and had to conjure up tasks.

But most days, it worked brilliantly. Because they would do every little thing that new company owners usually waste time doing themselves.

Like getting coffee. Buying stationery. Researching business ideas. Handling admin. Arranging travel. Organizing multiple people for meetings. Etc.

As a result, I was freed up to think. To invent. To make something big happen.

After about 6 months of this, I came up with a new idea for a new style of communications group, raised $5 million and we built the 15th largest marketing services group in the world.

If I hadn’t have been free to think, it may never have happened.

Are you free to think?

Or are you bogged down by the minutiae of running a business?

If you are, you need to do something about it. The opportunity cost of not being free to create and generate income is just too much.

Remember, if you don’t have an assistant, you are one.

And you are probably doing two jobs badly: running a company and being a secretary.

You can start with a part time assistant, and then grow to having a full time one. Then two.

When Michael Ovitz was at Disney he had six.

(That’s someone who thinks big.)

Try it. As long as you use your freed up time to do valuable, company growing things, it will be one of the best decisions you ever make.

It certainly was for me.

How The Navy Seals Achieve Their Goals

As a high  performance coach for business leaders, I am always looking for ways to improve your business performance.

Sometimes I examine the habits of top CEO’s or company founders. And other times I look at more unusual places to find ways we can perform better in business.

Today I want to talk about a technique used by the U.S Navy Seals, the elite fighting force.

The Seals have an unusual, but highly effective way to keep achieving their goals, even when they under immense pressure.

I think their method is very applicable for senior executives and company founders as well.

Click this link to see me explain the Navy Seals goal setting method.

 

To be great in business, we must seek out cutting edge performance techniques wherever they are.

Even the military.

You can learn a lot from the Navy Seals here.

3 Ways To Be More Confident As An Entrepreneur

One of the most unappreciated character traits of great CEO’s or entrepreneurs is confidence.

Business leaders vary greatly in personality- some are quiet, some are loud.

Some are humble, some are vain.

But all of them are confident.

With that in mind, it is vital that you develop your confidence so that it is much higher than most.

Confidence is the master skill of business.

There is so much uncertainty in a fast growing company, so much going wrong at every stage, that unless you are highly confident, you can easily get depressed and demotivated.

In this 5 minute video I give you 3 powerful ways to increase your confidence.

 

If you do all three, you will get much better results in your business.

And you will also enjoy your life at work a lot more.

You can see the video here.

Copy This Billionaire’s Growth Technique

Very few people know of Robert Smith.

But he’s quickly become one of the wealthiest people in the world.

What I find exciting about him is that he uses one very simple technique for building his businesses- a technique that you could easily use yourself.

I’ve put together a 3 minute video that explains what Smith does and how you can do the same to grow your business rapidly.

Here is the video.

 

Robert Smith is not in your industry, he’s in software. But every time he buys a software company he does almost exactly the same thing to grow it.

I have no doubt you can use his technique in your company and you’ll get excellent results as well.

Check out what this amazing billionaire does here.

Why You Should Copy What Jeff Bezos Did Last Week

Last week Jeff Bezos, the founder of Amazon, did a very interesting thing.

And if you want to grow your business this year, it’s important you understand his actions.
Here’s what happened.

Over the last year Amazon has been doing something very unusual. This giant company has set up tiny pop up shops all over the U.S.

These small stores only sold one type of thing each month- one month it was just Barbie dolls. Then the next month it may have been tea cups.

It was a very lateral way of pushing Amazon in front of the noses of people who normally wouldn’t visit their website. And each month they reminded people that Amazon sells lots of different things.

But they went further. They staffed these tiny pop up stores with outstanding, friendly staff. It was their way of giving people a taste of Amazon’s high service standards.

Then last week they did a really weird thing.

They announced that they are closing down all 87 of the pop up stores.

Why? It’s hard to tell. And it actually doesn’t really matter.

What’s important is two things:

Firstly, Amazon is continually doing experiments- testing out new and unusual ways they can make a bigger impact and develop the Amazon brand.

And secondly, they are not wedded to anything they do. They freely and quickly abandon initiatives if they decide they are not right to continue.

So, over to you.

Are you doing lots of little experiments with your company? Are you trying the unusual and testing what happens?

Or are you running things pretty much the same way you were last year.

And do you have the courage to shut down parts of your company that aren’t delivering the goods?

I mentor a lot of entrepreneurs and CEO’s and here’s what I find.

Most are doing very few experiments and most are not shutting down things that aren’t meeting their standards.

(I’m not saying you shouldn’t persist and iterate, I’m saying you should not put up with anything that’s producing a mediocre result in your company).

When Jeff Bezos announced he was closing down his 87 tiny pop up stores, most saw it as a failure.

I think it is yet another example of why Bezos is so much better than most CEO’s.

He experiments more. And he cuts the mediocre initiatives quickly.


Here’s A Rarely Used Way For You To Bring In More Clients

There are three types of business operators.

Those who wait for clients to come in. (That’s the majority of business owners)

Those who have one or two methods of bringing in more clients.

And those who have lots of client acquisition funnels- anywhere from 5- 10 ways to acquire clients.

The last group are a very rare breed indeed. But they are a rich group.

Which category of business operator are you?

If you’d love to have more methods of getting clients, then here’s a  great one you can try.

Check out my video blog and I’ll explain it.

It’s almost certain that you don’t use this client attraction technique, but if you did, it’s highly likely it would bring in some serious income for you in the next 6 months.

Take a look at the method here.

The 2 Things You Must Do To Achieve Your Business Goals

You are a highly ambitious person. You are serious about achieving your major business goals.

That being so, there are two things you must do if you wish to make it to the top of your industry.

Failure to do them both will lead to a mediocre result, no matter how intelligent or hard working you are.

These two crucial elements are as follows;

You must have extreme clarity about your goals.

Most people’s clarity on their goals is very low. They aspire to ‘grow their company’, ‘make more money’ and the like, but they are not absolutely clear about exactly what they are going for. 

This vagueness of end goal leads to vagueness of approach- if you don’t know exactly what you want, you can never be sure you are following the right strategy to achieve it.

So there’s a second level to goal clarity as well. Once you have decided precisely what you want, you must be equally precise about formulating the necessary steps to get it. ( Or as many as you can think of initially).

Few people have crystal clear goals. And the few that have them have rarely got clear steps to make it to that goal.

The second thing you must have to achieve at a high level in business concerns how you think.

You must remain highly conscious of those goals throughout the day, every day.

Most people who set goals do not think of them nearly enough.

In a fit of enthusiasm they formulate a grand goal, get excited about it for a few weeks, then slowly get busy with business as usual. Soon their goal is only occasionally thought about.

One of the most important breakthroughs you can make in your effectiveness is to realize that there is a direct connection with how much you think about your goals and how often you achieve them.

You must be almost constantly conscious of your goal. Only when it’s on your mind all the time will you keep taking action towards it, keep having insights about it, keep conceiving of new ways to fulfill it.

So you can see why so few people achieve big business goals.

Firstly they are not clear about their goal and the steps to achieve it. And secondly they do not remain conscious of their goal, thinking about it all day, every day.

Clarity and consciousness.

The two things you must have if you want to achieve at a high level.

Want To Triple Your Income? Ask Yourself These 3 Questions

The biggest weakness of most entrepreneurs is how they are using their time.

When coaching business owners we frequently see that they are wasting an enormous amount of hours on low value activities.

Are you one of them?

Well there are 3 key questions you can ask yourself to find out whether you are maximizing your time or wasting it at work.

1. What’s The Highest And Best Use Of My Time?

What are the 2 or 3 activities you do that really make a difference to how much money your business makes?

Amazingly very few people have ever asked themselves this. Yes they vaguely know what are useful things to do at work; but they aren’t crystal clear about what really, really matters.

In this area the old 80/20 Principle really reigns supreme. Almost nothing you do grows your business, most of it has minimal impact. So unless you identify what really counts you will spend the next 20 years getting lower results than you are capable of.

Here is a list of activities that commonly increase the revenue of companies:

  • Calling potential customers.
  • Emailing/ mailing potential customers
  • Staying in touch with potential customers
  • Creating ads to promote what you sell
  •  Finessing you sales presentation
  • Testing different marketing techniques
  •  Getting PR for your business
  • Contacting old customers
  • Developing new products and services 
  • Studying how to grow your business faster
  • Improving the performance of key staff

There are more of course, but if you were doing just the ones above your company would be making wads of money.

The trouble is, almost all entrepreneurs are spending hardly any time on doing this income increasing stuff.

Instead, they are being consumed by seemingly urgent but really relatively inconsequential tasks.

Which brings us to the second critical question:

2. What Are My Time Traps?

What are the low value things you are doing that are taking up much of the day? And who are the people who are stealing your valuable hours?

Together these constitute your time traps that are reducing your income, slowing your business down and limiting how wealthy and successful you become in your life.

Unless you take the time to observe and analyse your days and identify these insidious time wasters, you are doomed to average achievement levels.

This brings us to the third critical question to ask.

3. What Am I Going To Do About This?

It’s not enough to merely become aware of the problem (although awareness is a level that is beyond what most entrepreneurs have achieved). You need to now decide what tangible changes you are going to make to your week to combat the time suckers and dramatically increase time spent on the ultra valuable activities.

How can you stop certain people interrupting you?

How can you reduce average meeting times?

Can you schedule an amount of time each day to focus on what’s really going to move the needle for your company?

Can you do your email in 2 or 3 blocks each day?

Can you work away from your office a day or two per week on these important tasks?

Only when you make new rules and restructure your week so that you’re spending large amounts of time on income increasing activities, will you take your company to the next level and start making really big money.

Why not take ten minutes now to generate answers to these immensely important questions, then act immediately on what you discover.

There’s no better use of your time than working out the best use of your time.

Are All Entrepreneurs Insecure?

I just did an interview for a new podcast.

But unlike most business podcasts, we talked about some very unusual things:

  • Insecurity and entrepreneurship.
  • The importance of developing personal confidence in business.
  •  The big chips on the shoulders of many entrepreneurs.
  • What goes on inside a entrepreneur’s mind, as they try to make it to the top.

It’s not the usual stuff, and the information in the interview could really help you.

The One Question You Should Be Asking Yourself All Day

There are literally hundreds of time management techniques.

But they are all less important than focusing your day around this one question:

“What one thing could I do right now that would move me towards my goals fastest?”

As Entrepreneurs and CEO’s, it’s so damn easy to get caught working hard and fast all day long.

But if we’re not careful, we’ll end up getting lost of To Do’s done, but still not achieve our dreams.

The truth is, very little of what we do each day makes a difference.

Maybe one or two actions, if that.

The rest doesn’t really move us to the next level.

So get in the habit of constantly, incessantly and habitually asking yourself that key focusing question:

“What one thing could I do right now that would move me towards my goals fastest?

It will make a world of difference to what you achieve in life.