Are All Entrepreneurs Insecure?

I just did an interview for a new podcast.

But unlike most business podcasts, we talked about some very unusual things:

  • Insecurity and entrepreneurship.
  • The importance of developing personal confidence in business.
  •  The big chips on the shoulders of many entrepreneurs.
  • What goes on inside a entrepreneur’s mind, as they try to make it to the top.

It’s not the usual stuff, and the information in the interview could really help you.

The One Question You Should Be Asking Yourself All Day

There are literally hundreds of time management techniques.

But they are all less important than focusing your day around this one question:

“What one thing could I do right now that would move me towards my goals fastest?”

As Entrepreneurs and CEO’s, it’s so damn easy to get caught working hard and fast all day long.

But if we’re not careful, we’ll end up getting lost of To Do’s done, but still not achieve our dreams.

The truth is, very little of what we do each day makes a difference.

Maybe one or two actions, if that.

The rest doesn’t really move us to the next level.

So get in the habit of constantly, incessantly and habitually asking yourself that key focusing question:

“What one thing could I do right now that would move me towards my goals fastest?

It will make a world of difference to what you achieve in life.

The 4 Levels Of Business Clarity You Absolutely Must Have

I was mentoring a business owner yesterday and we were working on their 2019 goals.

We decided on some good ones and he thought we were done.

We were anything but done.

The reality is, in addition to clear goals you need 3 other levels of clarity:

Strategy clarity.

You must be clear on the very next steps you need to take to achieve those goals.

Without clear next steps and dates by which you aim to achieve them, goal setting is just fantasy.

New skills clarity.

This is where the majority of people fall short. In order to achieve major goals, you will need to develop new or better skills.

Most people try to achieve huge things, but don’t work on developing the skills needed to get to this higher level. Thus achieving the goal becomes difficult.

Character evolution clarity.

Here’s the truth: You can’t achieve extraordinary goals without becoming someone more extraordinary than you are now.

You need to consciously work to evolve yourself to a higher level.

If you try to move to a higher goal without also becoming the type of person who would achieve that goal, then success is doubtful.

So ask yourself, what type of person must you become to achieve your 2019 dreams?

What skills should you learn to make this leap not just possible, but probable?

And what are the exact next steps to get you there?

Don’t just set goals. Get clear on the other 3 levels as well – and you’ll be 10 times more likely to have an extraordinary 2019.

A Stunningly Effective Way To Have An Awesome Year Financially

Happy New Year!

But let’s not just hope that it will be happy.

Let’s make sure of it, by doing a quick exercise that will greatly increase your chances of growing your business substantially and making a boatload of money.

I mentor many business owners and I’ve found this exercise works really well for them. I’m confident it will work for you too.

Here’s the exercise:

Allocate just 10 minutes to ask yourself the following two questions:

  1. What are the top 3 areas of my business where I most have to lift my standards?
  2. In each area, what’s the one best way of doing it?

This exercise works amazingly well because it increases your clarity enormously, but doesn’t overwhelm you with a huge To Do List (that often never gets done).

The exercise provides you with a small handful of action points you can initiate that will actually make a difference to your business success this year.

Please take a few minutes to carry out this thought experiment right now.

It could make a big difference to both your wealth and happiness in 2019.

The 15 Minute Technique To Massively Build Your Business Next Year

I know that you want 2019 to be an awesome year for your business and your life.

But how are you actually going to make that happen?

In my experience mentoring many entrepreneurs and CEO’s, there are 2 primary ways:

  1. Conceive a superior strategy than the one you had this year.
  2. Execute an existing strategy in a superior way than you did this year.

Now the key to making both of these happen lies in doing one very basic (but massively important) activity:

Spending time reflecting on your performance this year.

Very few people do this.

We are all very big on taking action. But usually weak on reflection.

But surely it’s only by carefully analyzing what you did this year that you can have a chance of engineering superior ways to operate next year.

Reflection matters a lot.

With this in mind, if you’d like to have a magnificently fruitful and lucrative next year, spend at least 15 minutes thinking about these 3 questions.

What did I do well this year?

What could I have done better?

What are the best strategies for doing those things better?

Strikingly simple questions. But each capable of unlocking a whole new world of excellence for you, both personally and professionally.

How To Bring In More Income By The End Of The Year

A lot of business owners have pretty much given up on getting new income in these last 3 weeks of the year.

That’s a mistake.

It’s actually highly possible to bring in new revenue, very quickly.

Here’s one very potent way to do it:

First, go back to very potential client you’ve had a call, email or meeting with this year.

Literally put together a list of every one you had a call, email or a meeting with, who showed any interest at all in what you sell.

Then contact them. And just say this:

That you had thought about their business (or situation) you and you wanted to have a 5 minute call with them about it.

Then on the call do one of these three things:

  1. Show them why now would be a good time for them to work with you.
  2. Offer them a discount for buying your service or product right now.
  3. Come up with something new you could offer that might help them.

Could bringing in more clients really be that simple?

Having helped over a thousand entrepreneurs build their businesses, I can assure you, it really can be this simple.

Give it a try in the next 7 working days.

There is still money to be made this year, and these 3 methods can help you make it.

The 2 Step Formula For Business Success

Business may not be easy, but it is simple.

Basically, you only need to focus on two things to succeed at an incredibly high level.

Let’s go through the steps now.

1. Get exceedingly clear about the 2 or 3 things that actually increase your revenue.

In every agency, executives are spending most of their time doing activities that simply do not grow the business much.

Things like administration, most meetings and handling current clients.

All necessary elements of a well functioning agency, for sure, but not likely to greatly increase how much money you make.

What does increase revenue?

  • Trying new marketing methods
  • Split testing variants of current marketing methods
  • Creating new product offerings
  • Reaching out to potential buyers
  • Generating PR in your client universe
  • Systematically getting referrals
  • Re-contacting old leads
  • Learning business development systems

That sort of thing.

Until you get very clear about what activities actually move the needle of your revenue, you are doomed to waste thousands of hours a year doing stuff that just doesn’t make much difference to how rich you get.

But once you have reached this clarity, we move to the the next step.

2. Focus as much time as possible per week on those 2 or 3 things.

Here’s the reality. You already know a handful of activities that have been known to increase your revenue.

But you are so busy handling all the other stuff that you don’t get around to doing them much.

Too many of us are majoring in minor things.

It is likely that you could spend literally 3 times more time on revenue generating activities than you currently do.

Yes you may have to hire an assistant or two, delegate a lot and eliminate even more. But you could probably do it.

And if you did, it would totally transform how much money you make in your agency. With absolute certainty.

We all think we are short of time. But we are actually awash with time, we have mountains of it, if we learn to use it more wisely.

So there are two steps to this agency success formula.

Get uncommonly clear on the handful of activities that actually increase how much money you make.

Then obsessively focus on these areas, each and every week.

Easy to say, hard to do. But very, very possible.

 

How To Be Great At Sales

Most entrepreneurs hate doing Sales work.

But have you ever asked yourself why you don’t like it?

I think there is one main reason that entrepreneurs dislike Sales so much:

They don’t think they are good at it.

Think about it. If you were absolutely amazing at Sales, and you had lines of people wanting to buy from you, do you think you’d hate it then?

No way. You’d love doing Sales!

So the solution is simple.

You need to get really, really good at Sales.

Then two things will happen:

  1. You’ll enjoy it.
  2. You’ll be rich.

And how do you get good at Sales?

Well firstly, you have to make the choice to get good at Sales.

Surprisingly, almost no entrepreneurs even seek to be excellent at getting Sales. Even though they know it is absolutely key to their company’s future success.

Next, you have to learn an organized, systematic and effective way to consistently bring in leads and convert them into clients.

Most entrepreneurs do not have such a Sales system – they wing it. 

Thirdly, you have to devote significant amounts of time each week to doing your Sales system. 

Once gain, the majority of entrepreneurs do not do this. They only do occasional Sales activity.

So in a nutshell, those are the three things you must do to be great at Sales and start loving Sales.

Commit to be excellent at it. Learn an organized Sales system that works. And make it one of your primary work activities each week.

Be honest with yourself. Which of these three do you do well?

Your answer will determine not only how much you enjoy doing Sales.

But also how big your company will grow.

The Co-founder Of Microsoft Just Died. Here’s What We Can Learn From Him.

Paul Allen the co-founder of Microsoft, died today.

He’d fought Lymphoma for many years, and only in the last few weeks did it return to take him.

As my blog is for entrepreneurs and business people, I wanted to briefly write down some of the things Paul exemplified to me.

He may be dead, but how he lived his life is a lesson to all of us in business.

1. He aimed big.

As a 22 year old, he didn’t just aim to build a tech company, he and Bill wanted to put  “A computer on every desk and in every home”.

2. He lived a life of adventure.

Paul wasn’t all work. He not only was passionately involved in two sports teams, the Seattle Seahawks and the Portland Trail Blazers, he also was hugely involved in music and the arts. ( Both as a participant and a financial supporter).

3. He cared deeply about helping society.

His donations to charities and scientists dedicated to improving the human condition were massive.

In my view he did what every great entrepreneur should do- use the wealth and influence gained from business to help make the world a better one for all of us.

These 3 things most stand out for me when I think of Paul Allen.

And they are three things that we can all focus on and increase in our own lives.

Aiming big.

Living a life of adventure.

Caring deeply about society.

Vale Paul.

How To Get Potential Clients To Like You

Surely one of the greatest marketing psychologists of all time is Dr Robert Cialdini.

He and his team have been responsible for more great research on Persuasion than anyone else in history.

But deep in his research is a strategy that few entrepreneurs have acted upon:

How to get potential clients to like you.

It’s very important. Cialdini has shown that one of the primary reasons someone chooses a company over others is that they like the people at the company.

Now think about that.

Right up there with having an amazing product, a great price, a perfect fit to their needs, etc, customers are moved to hire you based upon likability.

Now what Cialdini found is that there is something you can do to greatly increase the chance that somebody will like you enough to buy from you.

And what is that?

Frequency of contact.

Yep, how often you communicate with someone – in person, by phone, email or direct mail, has a major influence on whether they feel good about you. Trust you. Respect you. Like you.

(Obviously that contact has to be a non offensive one for this to work).

The bottom-line is this:

If you are not happy with how many clients you are getting, you must increase your frequency of contact with your leads.

That, friends, is priceless information.