But when it comes to performing better in business, there are five books that shine brighter than the rest. If you’re committed to creating a truly world class business, these books can really help you.
1. The 22 Immutable Laws of Marketing, by Jack Trout and Al Ries
If you’re struggling with your company’s strategy, this is the only book you have to read. This slim volume has more smart ideas about meaningful differentiation than any book I’ve read. There’s no complex jargon or methodologies designed to make the author look like a genius, just simple, street smart tactics to get your company noticed and in demand. You could make 7 figures as a marketing consultant just by parroting it’s principles.
2. Winning, by Jack and Suzy Welch
This was the widely anticipated follow up to Jack’s autobiography, Guts. Once again it’s devoid of highfalutin theories, just hard facts about what it takes to build an ever growing corporation, even in low growth sectors. Jack can be brutally frank and at times even strident, but at GE he practiced what he preached with stunning results.
3. Focal Point, by Brian Tracy
This is my pick for business leaders and entrepreneurs who are overwhelmed with stuff to do – and are therefore finding it hard to break through into new growth. The entire book is about simplifying your work life systematically and using the increased time to focus on what really matters in your company. What is your Focal Point in each key area of your business? This book will be a revelation for anyone unclear about their crucial tasks.
4. The Ultimate Marketing Plan, by Dan Kennedy
Dan has been teaching business owners how to make more money for over 40 years, and this book in my view is his magnum opus. It focuses heavily on how to pick your ideal target market, then how to make consistently effective offers to them. (Beware though, the book is full of plugs for Dan’s own consulting and his friend’s courses, but in my opinion that doesn’t in any way diminish the validity of what he says).
As an added bonus, most of the business building strategies he recommends are very low cost.
5. A Passion For Success, by Kazuo Inamori
Twice voted Entrepreneur of The Year in Japan, Kazuo is virtually unknown in the west. His 3 books on business however are amongst the best ever written. This book is unusual in that it blends brilliant management techniques with profound philosophies on human potential and corporate duty. It’s not just an exemplary business book, it’s a manual for living an all round superb life.
So check out each of these fine works and seriously consider making them part of your business library. Apply their wisdom and the sky’s the limit for your business