Okay the new year has started. What are you going to do differently to make sure you bring in a lot more revenue than last year?
As the saying goes, “If nothing changes, nothing changes.”
You need to take significantly different actions than you did in 2021 to get meaningfully better financial results in 2022.
Here’s one change you should consider making to ensure you make some seriously good revenue this year:
Put marketing first.
I coach business owners all over the world, from many different industries. And I can assure you, 90% of them that complain about not making enough money do not have an organized marketing strategy that they spend time on every workday.
For most companies, marketing is an afterthought. Something they do if they have time. Some ideas that are half-formed and inconsistently acted upon.
As a result, most businesses either don’t grow, or only grow moderately.
Please remember the words of the legendary business guru Peter Drucker:
“Because the purpose of business is to create a customer, the business enterprise has two- and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
Putting marketing first involves two actions:
- Designing a marketing strategy. Clear actions you can take to bring in more leads or convert your already existing leads.
- Spending time each day working those actions. At the absolute minimum, one hour a day
If you don’t do these two things, your chances of having a highly profitable business year are minuscule.
But if you do take these two actions, you have an excellent chance of making a fortune this year.
Marketing creates your company’s future. Please prioritize it.