Facebook’s Recent Changes – Does Social Media Marketing Still Work?

You’ve probably seen the new Facebook changes that Mark Zuckerberg announced a few weeks ago.

He made a huge shift, making it much harder for your company’s social media posts to be seen.

( And he also reduced the amount of corporate ads that can be viewed, right across Facebook).

Many people are saying that these changes make putting up commercial posts on Facebook ineffective.

But in this short video  I explain how you can still make your social post work.

I also explain why we need to focus on email marketing more than ever, to combat these dramatic Facebook changes.

This is an important video that anyone trying to get sales via Facebook posts should watch.

Here’s the video.

Want To Make More Money In Your Business? Stop Doing These Tasks.

Entrepreneurs are always complaining they don’t have enough time.

Yet they spend much of their week doing low level, non money producing tasks.

Mailing letters, handling trivial details, dealing with low level suppliers etc.

Pretty soon they have no time for the things that count:

Reaching out to prospective clients. Finessing new business marketing systems.Increasing how much current clients spend with you.

You may think you’re saving money doing the low level tasks yourself, but it is actually costing you a fortune.

The best solution is to hire an assistant for a few days a week.

They can be virtual ( Find them on Freelancer.com, Fiverr or Upwork)

Or they can physically be in your office. Either works well.

Once you hire them you’ll find a very interesting thing will happen.

You’ll start brainstorming ways they can help you save time, just to fill up their time.

Within a month you will have unlocked enormous amounts of time that you can use to really build your business.

You could quite easily triple the amount of time you spend each week on revenue increasing activities.

Your workload will be simpler. Clearer. More manageable.

With a good assistant, you’ll feel much more in control. Much calmer too.

Your profits will rise. And your stress levels will fall.

Give it a shot.

Money loves speed. Are you working fast enough?

If you’re having trouble growing your business, take a look at your timelines.

Sometimes entrepreneurs give themselves far too long to get things done.

(Just because you have the time available doesn’t mean you should use it)

Try this exercise for one week:

With each major task you have to do, estimate how long it will take. Then give yourself a deadline of half that time.

Constantly exert pressure on yourself to hit that deadline, however unlikely it may seem to you that you can do it.

Two things will happen.

Either you’ll surprise yourself and get it done in half the time.

Or you’ll fail to do it, but have achieved far more than you would have had you not pushed yourself.

Either one is a big win.

There’s another strong advantage to trying to do things in half the time. One rarely appreciated.

Moving fast improves your mood. It’s exciting to get momentum, to see things getting done quickly.

As Tony Robbins concluded after 20 years of research, ‘Progress equals happiness’.

Money loves speed.

And once you get used to it, you will too.

Feeling Overwhelmed Running Your Company? This Will Help.

Let’s be honest, it can be pretty tough running a company.

Staff issues, client problems, revenue drying up – it just keeps on coming.

If you’re feeling a little down about your business, I’ve got a technique that can really help you.

It will get you clearer and calmer about what you should do next in your business.

You’ll worry less, and achieve a lot more.

I’ve done a 3 minute video to explain the technique.

Running a business is never easy. But this technique will greatly reduce your stress and get you working much more effectively.

The Death Of A Man. The Birth Of An Important Idea.

Today the great Roger Bannister died.

Bannister was the guy who in 1954 achieved what virtually the entire word said was impossible.

He ran a mile in under 4 minutes.

The running experts said it couldn’t be done.

The physiology experts said a human could not move at that speed for that long.

But Roger Bannister believed it was more than possible, he believed that he himself would do it.

And when, on 6 May 1954 he did achieve the impossible, something amazing happened.

Only 46 days later, John Landy also did it.

Then the following year 2 people achieved the ‘impossible’

And Roger Bannister became the symbol of a very important idea.

Your expectation hugely affects your results.

Or as Henry Ford put it, “If you think you can or you can’t, you’re right.”

So take a moment to think of Roger Bannister today.

And how that idea could apply currently in your own life.

You can do it.

A Great Way To Improve Your Staff’s Performance

As your company grows, it becomes less about you and more about how your team performs.

Great CEO’s get the most out of their staff. They don’t just leave them to do their jobs.

With this in mind, here’s a really effective way to improve your employees’ performance.

Talk with each of them for 2-3 minutes at the start of each day.

Ask questions like:

What are you working on at the moment?

Everything going okay for you?

What are your 2 most important tasks today?

Is there anything you’re unsure about or need help with?

How are you looking on those deadlines?

That sort of thing. It only takes a few minutes, but the effects are remarkable.

Staff will feel like you really care, so morale goes up.

Employees get much more clear on what their key tasks are, so their efficiency rises.

You get to hear of potential problems before they fully form.

Your entire team knows that you are watching and on top of things, so they lift their game.

Your staff become more accountable – they’ve told you what they are going to do so now have to do it.

All these advantages, in just a few minutes.

This one technique can massively improve your team’s performance within 1 week.

It’s that powerful.

How To Improve Your Efficiency In 2 Minutes

This technique is really powerful. And ridiculously simple.

But when you try it I think you’ll agree it’s an immensely powerful method of increasing your efficiency and shortening your To Do List.

It was invented by David Allen, a renowned productivity expert and it’s called The 2 Minute Rule.

It works like this:

Whenever you see a new email, or a new task comes up for you to do, just ask yourself this one question:

Can I get this done in 2 minutes or less?

If you can, then do it immediately.

If you can’t, put it on your To Do List or allocate a time in your calendar to do it.

It’s such a simple technique but it really improves your efficiency, in the following ways:

  1. You get a lot of tasks done very quickly- you do them as soon as they arrive, rather than postponing them.
  2. By doing the quick tasks immediately your future To Do List is a whole lot shorter and more manageable.
  3. You feel much more in control and on top of things as you experience that fabulous feeling of getting a lot of things done.
  4. If you choose not to do it immediately (as it will take longer than 2 minutes) you write it down straight away, or allocate a time to do it- both of which keep you more organized.

Try The 2 Minute Rule for a week.

I think you’ll agree that it’s one of the best business efficiency techniques out there.

This Painting Has An Important Message For Entrepreneurs

I was walking along the street when I suddenly saw a huge piece of street art.

It perfectly summed up one reason entrepreneurs fail to grow their business.

In this short video I show you this amazing mural, and explain the connection to it and your company’s success.

Yes, it’s a pretty amazing piece of art.

But the lesson it teaches entrepreneurs like you, is even more important.

The 3 Biggest Mistakes You Can Make Growing Your Business

You can be really smart and really talented, but if you make these 3 mistakes you will still never grow a hugely successful business.

Mistake 1. Not Studying Time Management

It is truly ludicrous that you can go through 12 years of school without ever being taught how to manage your time effectively. It is one of the master skills of business ( and indeed life).

Time management is a science. It has principles that work consistently to help you achieve enormous things.

But unless you study this field ( and apply what you learn daily)  you will finish your career having achieved only 10% of what you could have.

Mistake 2. Not Aiming Big

Most people aim small in life. They have low self-belief and as a result don’t dare aim for what they deep down really want, as they feel it isn’t possible for someone like them.

Big mistake. Once you aim small several bad things happen:

A. Your level of success is capped.

B. Your motivation goes down. (Why would you get excited about a minor goal?)

C. You attract other small thinkers around you.

The research in this area is conclusive. People who aim for big goals may not reach them, but they usually achieve much more than people who play it safe.

Mistake 3. Not Becoming An Expert In Your Field

Most people are dabblers. They know a bit about their chosen occupation, but they make no attempt at truly mastering their field.

But the big money always goes to the true experts. The ones who know all the details that lead to superior performance.

Nobody wants to hire mediocre people. And no good staff want to work with mediocre entrepreneurs.

When you take the time to really study your field you set yourself apart from the pack- in knowledge, in the ability to attract clients and the ability to attract the best staff.

Be honest. Are you making any of these 3 mistakes?

Each one of them is simple to fix. You just need to make a commitment to eradicating the mistake from your life and allocate time daily to getting better in that area.

Turn these 3 mistakes into 3 strengths and the business world is yours.

 

The Difference Between A Gambler And An Entrepreneur

Most people are so wrong about what it takes to grow a successful business.

They think it’s all about taking big risks. Gambling. Having balls.

However the research shows that’s the opposite of how most successful entrepreneurs think.

I’m not saying they don’t take regular risks, but that is not the core of how they grow their business.

Many hate gambling with their company.

Instead, the really wealthy entrepreneurs do several important things other than risk taking that ensure their success.

This video explains the difference between gamblers and entrepreneurs.