HOW TO CREATE A BREAKTHROUGH IN YOUR BUSINESS

I was mentoring a client today when he told me a radical technique he used for taking his business to the next level.

Maybe you should try it in your company. The technique is pretty simple, but the results are fast and profound.

He just went to his staff and asked them to do the following 2 things:

  1. Each come up with 50 ways to improve the company’s customer service.
  2. Then each come up with 50 more ways to improve their operations.

Wow, that’s a pretty outrageous request .

And I love it for several reasons.

Firstly, he didn’t ask for 1 or 2 ways to improve things, he asked for ONE HUNDRED. Each!

Now as long as they put the effort in, what are the chances that he wouldn’t have been flooded with amazing suggestions?

If he had, say, 5 staff he would have got 500 HUNDRED WAYS to improve his business – surely at least 50 would have been good ones.

The second reason I like this technique is that when you have to come up with 100 ideas, you are forced to think more laterally and deeply. You can’t just brainstorm a few obvious suggestions, you’ve got to really push your mind to come up with that many. Therefore the chances of generating a breakthrough idea are much higher.

And the final reason I love this method is that he got his team really involved – he didn’t just tell them how the company was going to change – he asked them to fully commit to changing it themselves. It’s their ideas that he will use, not just the ideas of the owner. So no doubt they will feel a lot of ownership and pride as the best of these ideas are rolled out across the company.

Yes it’s a radical request to ask your staff (or if you’re a solo entrepreneur, yourself). But if you’re serious about transforming your company this year, it’s got to be worth a try.

The 5 Mental Habits Of World Class Entrepreneurs

I know I give you a lot of marketing techniques to build your business.

But the truth is that’s only half the battle.

You also need to get your mind right. You need to think like a great entrepreneur thinks.

This is the area that so few business owners work on – and as a result they often don’t achieve their financial dreams.

In the video below I show you 5 mental techniques that I teach my clients that help them to get their mind right and achieve at their full business potential.

Check out these 5 tips here:

It’s no exaggeration to say that if you make these simple mental fitness tips part of your day, you’ll experience:

  • Much less stress
  • Much greater productivity
  • Massively increased focus
  • And build your business a whole lot faster

Check them out right here:

How Tom Brady Can Help You Be A Better Entrepreneur

Many are still talking about the record breaking comeback of the Patriots to win the Super Bowl.

No team had ever come back from such a deficit to win a Super Bowl – the Patriots scored 31 points straight to clinch what was assumed by virtually everyone to be a certain Falcons victory.

Virtually everyone except quarterback Tom Brady of course. And history was made.

But this isn’t just a lesson in great football. There are many things that Tom Brady did that are EXACTLY what you should do as an entrepreneur.

  1. He persisted when so many ‘experts’ assumed victory was impossible
  2. He lead and inspired his team to believe that they could still win
  3. He kept calm under immense pressure
  4. He stayed positive, even when he made some crucial mistakes
  5. He changed tactics when his initial strategies weren’t working
  6. He got up when he was knocked down again and again
  7. He listened and acted upon the advice of his advisors
  8. He consistently took calculated risks
  9. And when victory was achieved he gave the credit to his team, not just himself

Does Tom Brady actually have any business skills?

Well, some would look at his lack of business experience and say No.

But others would look at how he played at the Super Bowl and say “Hell yeah.”

And maybe it’s time for all of us to bring a little more Tom Brady into how we run our companies.

A Simple Method Mark Zuckerberg Uses To Dominate His Industry

Clearly Mark Zuckerberg is one of the world’s greatest entrepreneurs.

 Already one of the world’s richest people, his business continues to grow at an extraordinarily rapid pace. And he’s only 32 !

All of us can learn a lot from him.

With that in mind, I want to show you a technique Zuckerberg uses to grow his company.

It’s called The Ten Year Roadmap.

You can check it out here

It’s simple for anyone to do, but hardly anyone does.

But if you are one of the few who create a Ten Year Roadmap like Zuckerberg, I believe it will greatly increase the likelihood that your company will do well in the future.

I’ve done a very short video explaining Zuckerberg’s technique, here:

I hope you find it helpful.

Checklist To Create A High Growth Company

I know you are serious about creating a superb, fast growth company.

So to help you achieve that, I’ve prepared a 15 point checklist on what you’ll need to do to make it a reality.

Keep this and review it regularly to keep you on track for strong growth and ever.

Checklist To Create A High Growth Company

  1. I am clear about my 3 year vision for my company’s future.
  2. I am clear about my 90 day goals
  3. I am clear about why people should choose my company
  4. I plan each day in advance
  5. I allocate major amounts of time each week for income generating activities
  6. I have a reliable system for bringing in quality leads
  7. I have a system for consistently converting those leads into sales
  8. I have a system for delivering my product or service efficiently and excellently
  9. I have a system for checking my clients are delighted
  10. I meet with all my staff each week
  11. I get clear on my company’s financial situation every 30 days
  12. I outsource or delegate 80% of low level activities
  13. All staff follow a systems manual
  14. I have a monthly team building event
  15. I keep my mind confident and positive with a daily mental ritual

And that’s the checklist.

If you get these 15 elements right, a superb, high growth business is virtually certain. 

These are the kind of things I work on when I’m coaching entrepreneurs – and when they do these 15 things, their profits soar.

Keep this checklist where you can see it every day, work on it daily and your financial future is sure to be a bright one.

How To Make Sure Your Company Crushes It In 2017

The race is on.

Like you, every entrepreneur is trying to make this year their best ever.

How do you do it?

Which tactics will work best in 2017 to help you grow your company fast and efficiently?

In this short video I outline a handful of techniques that if done well, will DRAMATICALLY increase how much money you make this year.

Check the video out here

I have seen business owners like you make literally hundreds of thousands of dollars extra using these methods.

I am giving them to you free as a gift to start the new year.

If you’re serious about being a great entrepreneur, watch the video.  Do what it says and reap the financial benefits.

Social Media: Don’t Make These Mistakes

The buzz about the importance of social media is at crazy levels.

It seems everyone is obsessed with the desire to build out a powerful social media platform and campaign.

Certainly social media marketing is important. But it sure ain’t new. For centuries word of mouth has been both the most effective and the cheapest way to get customers, and social media is just a digital version of word of mouth marketing.

Now of course, it’s incredibly easy to put up a Facebook page, write a few posts and actually get some followers. This ease of creation and swift results has led to a passion for social media that is at massive levels and is increasing at an exponential pace.

But be careful. As the map makers of 500 hundred years ago used to say, ‘There be dragons here’.

There are three big mistakes that the majority of entrepreneurs are making with their social media that can endanger not just your company’s marketing, but the future profits of your organization.

Mistake 1: Spending Too Much Time Posting and Monitoring

Social media can be a huge time suck for entrepreneurs. Firstly, it’s always moving – every few hours someone has commented, complained or replied to what you’ve posted. This ever changing nature of social media is very,very seductive. It makes you feel like you have to always respond, always react. Pretty soon you’ve lost 90 minutes of your day handling it.

That’s a huge error. Social media is in the end just another marketing medium. It’s not the holy grail. It’s not a magic solution to your revenue woes. It’s merely another channel by which you can make contact with customers, deepen your relationship with them and hopefully inspire them to buy from you.

It’s important you don’t spend too much time on it. I suggest no more than 20 minutes each work day. Putting a time limit on your posting and monitoring will force you to be efficient and also leave enough time for you to work on the other vital marketing areas. Like email, print, your brochures, finessing your sales presentation, testing online ads, training sales staff, making your website more responsive, etc.

Spending any more time than that is in my view giving social media too much importance, for the reason that i’ll address next.

Mistake 2: Expecting Social Media to Generate Revenue

The world is littered with companies that went under while they were working on getting their sales from social media marketing.

Now don’t get me wrong: social media can be a highly potent marketing weapon. But here’s the cold, hard reality: I mentor many, many entrepreneurs and virtually none of them have been able to get people on their social media lists to actually write them cheques.

Sure they’ll follow you, like you, even comment enthusiastically about how wonderful your products are, but getting them to buy from you as a direct result of what you post on social media is damn hard.

Now I’m generalizing of course. I also work with entrepreneurs that are making a fortune from social media. But take it from me, they are a very small minority. Almost all entrepreneurs will find it way easier getting people to pay them money using other media, like email, telephone marketing, online ads, direct mail and website design.

So I advocate doing social media, for sure, just don’t expect your revenue to rise greatly because you are.

Mistake 3: Not Moving Your Followers To Your Email List

Here’s what most entrepreneurs don’t realize: If you have say 5000 people following you on your social media, you don’t own that list. Facebook, Pinterest or Linked In do. That can be dangerous.

Your list may get deleted because of their error or as a result of cyber crime (it’s increasing at a worrying rate). Or the owners of those social media sites may change their policies, and start limiting your ability to post. (This has already happened. Did you know that when you do a business post on Facebook now, often only around 16% of your followers see it?). So leaving those precious names on social media sites is very risky indeed.

But there’s another reason you need to move them onto your own email list. Research shows that when you try to sell something to people who are on your email list, you usually get a better response than when you make the same offer on social media. There are all sorts of possible reasons why, but the fact is that email marketing is usually much more effective.

How do you move them onto your email list? Just post a free report or offer some benefit to your followers – if they click on a link and leave their email address. If your offer is strong, you’ll get loads of people doing so, and voila, your email list will grow. Do this several times a quarter, and you’ll have the email addresses of many of your social media followers.

So in conclusion, yes social media is a fabulous marketing medium – it’s cheap, it’s fast and it’s highly engaging. But unless you avoid making the three mistakes mentioned above, it could also end up being a huge waste of time.

4 Ways To Grow Your Business Quickly

Many entrepreneurs think that business growth has to occur slowly. Nothing could be further from the truth.

I coach large numbers of entrepreneurs every year, and time and time again I have seen people achieve stupendous levels of growth in a very short period of time.

So how do you do it?

There’s many ways super fast growth can be achieved, but I’ll outline 4 of the most crucial ones below.

1. Raise Your Personal Performance Standards

It’s easy to get a little slack when it comes to driving your own daily performance at work.

Your business might be going quite well without much of your effort. Or perhaps you’ve been running it for many years and you’re just bored by what you’re selling. Pretty soon you’ve relaxed too much and started functioning at a sub optimum level.

It shows in small ways: you arrive a little later to work, you settle for lower product standards. You don’t give a sales presentation everything you’ve got. And before long you aren’t performing brilliantly, you’re coasting and taking it a bit too easy.

The solution is to take a step back, evaluate your performance, and if you find it lacking decide to recommit to personal excellence.

What do I mean by that?

I mean make a conscious decision to do every important thing at work to the very highest standards of excellence. When you as the owner of the business decide to lift your performance level, you’ll find everyone around you (staff, suppliers, even clients) will lift theirs.

But if you accept low standards from yourself, all those you work with will function at a lower level too.

Believe me, all great business results start inside the head of the business owner. They see a vision of themselves as outstanding entrepreneurs then endeavor to make that vision a reality. If you don’t start with a personal vision of excellence, great achievement is simply impossible.

So step one is to lift your ideals, aims and standards and everything else will rise in accordance with that vision.

2. Focus On No More Than 3 Key Areas Of Your Business

Too many CEO’s spread themselves too thin. They aim to do everything and end up achieving almost nothing.

While in some ways it’s admirable that a business owner wants every part of their business to get better, the reality is they usually need to focus on just getting a tiny number of critical things right. If they choose those wisely their business growth will be spectacular.

Where do you focus? Well start with these three areas:

  1. How to get more qualified leads.
  2. How to convert those leads into customers more often.
  3. How to get those customers to purchase again.

Think about it. If you just got these three aspects of your business running magnificently, imagine how much wealth you could create.

Now let’s do a little test: How much of your time each week is presently dedicated to these three crucial areas? Probably less than 20%.

So often, business owners get caught up in all the other stuff that seems important at the time, but in the end doesn’t really improve your profits. That’s plain crazy. Get focused on what matters and don’t let yourself get distracted with the endless business trivia.

3. Get More Administration Help

Entrepreneurs tend to do too much themselves. I can’t tell you how often I’ve seen the heads of businesses waste hours doing tasks that a low level assistant could have done. And they wonder why they are still at work at 7.30pm!

You must stop doing what doesn’t matter. Hire an assistant (part time if your cashflow is low) and load them up with all the tasks that take you away from making money: looking for stuff on the internet, typing, tidying, answering unimportant emails. etc etc.

You’re not saving money, you’re losing money – if you had somebody to help you you could double or even triple the amount of time you spend growing the business.

Here’s an interesting story. Years ago I had left the company I co-owned after a disagreement with my then business partner. I didn’t know what company I was going to open next, so I rented an office space and then hired not one but two personal assistants.

Now some people would say that was a ridiculous waste of money – after all, I didn’t even have a business at that point. But I saw things differently.

As soon as they started I got them working on any business idea I could think of – researching, organizing and reporting back to me. After awhile I began to work out what my next venture would be and I hit that business with massive momentum. With those assistants helping me I was able to concentrate on what mattered most – developing a new killer business.

Isn’t it time you got some help? To achieve great things you must give yourself the time to think of great things. And it’s very hard to do that if you’re handling a mountain of urgent and low level tasks yourself.

4. Develop Something Else To Sell

If your company has grown to more than $1 million in revenue, often the fastest way to grow faster is to sell an additional product to your customer base. Is it not true that you probably have numerous customers who would buy a second product from you, if only you offered it to them?

After all they already know your company. They like what it does. And they believe in your staff and what you’re aiming to do.

That should make it pretty easy to convince a fair amount of them to take a look at something else you’ve been developing for them.

Disney did this by creating a Disney cruise line. Apple did it by adding the iPod, iPad and Apple Watch. Porsche did it by creating an SUV for families.

As soon as you begin thinking along this vein, you’ll quickly come up with some promising ideas. Simply ask yourself: what else would my customers buy from me? Then choose something that is easy for you to produce or offer within your current way of operating. (You don’t want to radically change how your company works just to try a new product).

What’s an easy way of finding out what else your customers want? Why not survey them and actually ask them. They’ll appreciate that you bothered to seek their opinion and you’ll get some valuable intel.

The faster you increase your product offering, the quicker new and greater revenue will come in.
Now none of these four ways to build your business quickly are particularly difficult.

And at least 3 of them could be done within a week (developing a new product will probably take a little longer).

So why not give them a try? If you do it’s almost certain that within a very short period of time you’ll have both a bigger business and a better run one.

What Entrepreneurs Can Learn From Trump’s Victory

Like him or hate him, there are some important marketing lessons from Donald Trump’s election victory for entrepreneurs.

Here’s my top 3:

1. Don’t Be Normal.

I’m not talking about being crass or rude, which of course many accuse Trump to be. I’m talking about something more interesting.

The brands that get known and talked about rarely achieve fame by being sensible and normal. They have the guts to stick out and be noticed. They make a stand, they push the boundaries for their industry. They do and say things worthy of discussion.

Look at how Trump defeated 16 other Republican nominees. In every debate he was out there, making big statements, even ridiculous ones. As a result he stood out from every one of his competitors and eventually defeated them all, including many who were far more qualified to lead.

In your own way, in a tone that’s right for your industry, and certainly without the same bluster as Trump, you should do the same. Being normal and ordinary in business is commercial suicide.

The wallflowers in the entrepreneurial world rarely earn the bouquets.

2.  Be Supremely Confident When Talking To Potential Customers.

Donald Trump could never be said to be an expert on any area of U.S or global policy, but that sure didn’t stop him acting like he was.

He always spoke with strength and certainty – you have to admit he exudes tremendous confidence.

You may not be running for office anytime soon, but the same rules apply for you as a business owner. People are attracted to people who really believe in themselves and the product they sell. People who look like they are at the top of their industry.

Boost your impact by acting like you totally know what you are doing and are the best on the planet in your field. People buy certainty.

3. Pick Your Key Audiences Very Carefully.

One of the key differences between Trump and Clinton during this election is how intelligently Trump focused on key markets. He was never out to win everyone’s favor, he understood that if he lasered in on the rust belt states of Michigan, Pennsylvania, Ohio and Wisconsin and won them that would probably be enough to take him to the Presidency.

You need to do the same. Here’s a question all entrepreneurs should ask: out of all my previous or current customers, who do we serve really, really well? What type of person is our sweet spot, where they love what we do and they are easy to sell?

Inside your potential customer base is a much smaller sub set of people who are your absolute ideal customers.

Identify them. Then build your marketing communications expressly to appeal to them. If you do you’ll be amazed at what can happen.

Trump certainly was 🙂

Let me emphasize again that when I write about Trump I am not necessarily endorsing him, but merely looking at his marketing strategy tactics.

The guy did an amazing job to pull off that victory.

And all of us as entrepreneurs can utilize his 3 tactics above to win our own victories in business.

Pills That Make You A Better Entrepreneur

As entrepreneurs we should be looking for any advantage over our competitors that we can get.

One area we should take seriously is nutrients.

The fact is there are all sorts of vitamins, minerals and nutraceuticals that can make us mentally sharper, smarter, more creative and more positive.

(All attributes of top level entrepreneurs).

Yet very few people realize that we can improve in all these areas by consistently taking the right pills. So today I’m going to explain which nutrients you should take and how they improve your mental abilities.

1. Vitamin D
Vitally important for brain development in infants, Vitamin D can also be used with great effect by adults to improve their mental functioning.

In particular, Vitamin D has been shown to improve your memory and your problem solving skills – both crucial attributes of a highly effective business person.

2. B Complex
Many people know that taking B complex vitamins can reduce executive stress- reason enough to consume them daily.

But an Oxford University study showed that three of them – B6, B12 and folic acid (B9 also) helped prevent mental decline, brain atrophy, brain shrinkage – and improve mental functioning.

3. Fish Oil
Much has been written about the power of fish oil to improve your overall physical health, but there’s been less discussion about the mental benefits.

Fish oil is arguably the most important nutrient an entrepreneur can take. 

Numerous studies have show it to be equivalent in effect to a variety of pharmaceutical depressants.

A Scottish study showed that regular consumption of fish oil supplements over time also increased IQ.

Other studies have proven it also helps reduce the chances of Alzheimers and generally to improve brain function and mood.

The more you look into the powers of fish oil, the more of it you’ll want to take.

4. Phosphatidylserine
The little know nutrient is found in abundance in brain tissue.

It offers a variety of mind benefits including improving cognitive performance, enhancing memory and increasing alertness. 

Who wouldn’t like improvements in those areas?

Try them for a month and see the difference in your performance.