I am constantly amazed at how little self education business owners do.
And it shows in their results.
Ninety percent of entrepreneurs have not gone to a single business seminar since they started their business.
For some reason they would rather struggle with their business day after day, year after year, than take 2 or 3 days out of their life to learn how to do things better.
There’s really no excuse, but here are some of them I hear:
“I don’t have time to go to a business seminar”.
I usually answer as follows: “Have you ever thought why you don’t have time? It’s because your haven’t learnt to get more leads in, close more sales, keep your customers for longer and create marketing that sells. If you had learnt these things you’d be rich, and would have plenty of time to attend business seminars to get richer. Instead you’re working long and exhausting hours struggling to get your business more profitable, yet doing nothing to learn how to do it. If you don’t have time to go to a business seminar that’s precisely why you should.”
Here’s another common excuse I hear all the time: ” I can’t afford to go to those seminars.”
My answer is always the same; “How can you afford not to? Do you realize that a single idea that you hear at a seminar, just one, could literally make you over a million dollars? It could be a new way to get customers, a new way to advertise on the web, a smart method for raising money for your business, a clever technique for buying a business on the cheap. Just one idea like this has often completely and utterly transformed a business – and made the owner exceedingly rich in the process.
The final excuse I hear is ” My business is going fine, I really don’t need to attend a business seminar.”
This, in my view, is the most illogical of them all.
My reply is along the following lines: ” You think you’re running your business well, but I’ll bet you a thousand bucks that you could run it a whole lot better. I have personally consulted to some of the most successful entrepreneurs in the world and I have never seen a business that is running as profitably as it could be. The slightest change to a sales process or a marketing system can immediately lift a company’s profits 20% or more. In some case it can double their profitability.
To not seek to learn these techniques by attending a high level business seminar borders on insane.”
All the great billionaires of our time learnt from experts.
Investment guru Warren Buffett says he owes his success to being taught by Benjamin Graham.
Finance king Leon Black learnt how to buy and sell companies from Michael Milken.
Steve Jobs was taught computing by Steve Wozniak and software by Andy Hertzfeld.
Mark Zuckerberg continues to seek instruction from Intel’s Andy Grove.
Who are you learning from?
Either you’ve found genuine wizards of business or you need to.
But there’s a problem with finding such sages – they are highly elusive.
That’s why business seminars are so vital – in just 2 or 3 days you get to see 10 or 20 of them – you are literally inundated with their ideas and strategies to increase your business wealth. It’s by far the most time efficient way to increase your learning.
And as the billionaires I mentioned above will all tell you, it’s your learning that lifts your earning.
So please, resist the urge to continue running your business the same old way.
Find a good business seminar and book yourself into it.
In 3 days you can improve your next 30 years.