How To Improve Your Efficiency In 2 Minutes

This technique is really powerful. And ridiculously simple.

But when you try it I think you’ll agree it’s an immensely powerful method of increasing your efficiency and shortening your To Do List.

It was invented by David Allen, a renowned productivity expert and it’s called The 2 Minute Rule.

It works like this:

Whenever you see a new email, or a new task comes up for you to do, just ask yourself this one question:

Can I get this done in 2 minutes or less?

If you can, then do it immediately.

If you can’t, put it on your To Do List or allocate a time in your calendar to do it.

It’s such a simple technique but it really improves your efficiency, in the following ways:

  1. You get a lot of tasks done very quickly- you do them as soon as they arrive, rather than postponing them.
  2. By doing the quick tasks immediately your future To Do List is a whole lot shorter and more manageable.
  3. You feel much more in control and on top of things as you experience that fabulous feeling of getting a lot of things done.
  4. If you choose not to do it immediately (as it will take longer than 2 minutes) you write it down straight away, or allocate a time to do it- both of which keep you more organized.

Try The 2 Minute Rule for a week.

I think you’ll agree that it’s one of the best business efficiency techniques out there.

This Painting Has An Important Message For Entrepreneurs

I was walking along the street when I suddenly saw a huge piece of street art.

It perfectly summed up one reason entrepreneurs fail to grow their business.

In this short video I show you this amazing mural, and explain the connection to it and your company’s success.

Yes, it’s a pretty amazing piece of art.

But the lesson it teaches entrepreneurs like you, is even more important.

The 3 Biggest Mistakes You Can Make Growing Your Business

You can be really smart and really talented, but if you make these 3 mistakes you will still never grow a hugely successful business.

Mistake 1. Not Studying Time Management

It is truly ludicrous that you can go through 12 years of school without ever being taught how to manage your time effectively. It is one of the master skills of business ( and indeed life).

Time management is a science. It has principles that work consistently to help you achieve enormous things.

But unless you study this field ( and apply what you learn daily)  you will finish your career having achieved only 10% of what you could have.

Mistake 2. Not Aiming Big

Most people aim small in life. They have low self-belief and as a result don’t dare aim for what they deep down really want, as they feel it isn’t possible for someone like them.

Big mistake. Once you aim small several bad things happen:

A. Your level of success is capped.

B. Your motivation goes down. (Why would you get excited about a minor goal?)

C. You attract other small thinkers around you.

The research in this area is conclusive. People who aim for big goals may not reach them, but they usually achieve much more than people who play it safe.

Mistake 3. Not Becoming An Expert In Your Field

Most people are dabblers. They know a bit about their chosen occupation, but they make no attempt at truly mastering their field.

But the big money always goes to the true experts. The ones who know all the details that lead to superior performance.

Nobody wants to hire mediocre people. And no good staff want to work with mediocre entrepreneurs.

When you take the time to really study your field you set yourself apart from the pack- in knowledge, in the ability to attract clients and the ability to attract the best staff.

Be honest. Are you making any of these 3 mistakes?

Each one of them is simple to fix. You just need to make a commitment to eradicating the mistake from your life and allocate time daily to getting better in that area.

Turn these 3 mistakes into 3 strengths and the business world is yours.


The Difference Between A Gambler And An Entrepreneur

Most people are so wrong about what it takes to grow a successful business.

They think it’s all about taking big risks. Gambling. Having balls.

However the research shows that’s the opposite of how most successful entrepreneurs think.

I’m not saying they don’t take regular risks, but that is not the core of how they grow their business.

Many hate gambling with their company.

Instead, the really wealthy entrepreneurs do several important things other than risk taking that ensure their success.

This video explains the difference between gamblers and entrepreneurs.



Areas You Must Focus On To Grow Your Business This Year

I know you are committed to really making this year outstanding for your business.

So to help you achieve business greatness, I’ve outlined the key areas you must concentrate on to make 2018 an awesome one for your company.

There are 4 areas that really count:

1. Get More Revenue Out Of Each Client

Too often we only look for new clients. But what about the clients we already have?

What else could you offer them to get them to give you more money?

It’s a hell of a lot easier to get a current client to give you more money than convince a stranger to become your client.

Spend 5 minutes today brainstorming different services you could offer your current client base, then call or email them offering them your best idea.

2. Offer More Expensive Options

Some of your clients would pay a whole lot more money if only you gave them a  reason to do so.

The easiest way to do that is to offer a more expensive version of whatever you offer- I guarantee you some of your clients will choose the higher level option and you’ll make a lot more money.

How could you offer them a deeper, better experience? What would you have to include to make it worthwhile for people to pay more for it?

I’ll bet in 20 minutes you could design this new premium version of what you’re doing- give it a try now.

3. Having A Learning Schedule

There are 3 fundamentally different paths to growing your business in the next 12 months:

* Offer something different/better

* Reach more people with your offers

* Become a better entrepreneur

Strategy 3 can yield huge financial rewards for you, but to become more you often need to learn more.

So ask yourself:

What do I need to learn to take my business to the next level?

Potential areas for learning include: digital marketing, productivity, sales techniques, industry knowledge, leadership, systems building, capital raising, etc.

Right now, get clear on 2 areas you need to learn more about and set yourself the goal of studying them deeply- via a course, books or coaching from an expert.

4. Commit To Time Excellence

It is ridiculous how many hundreds of hours the typical entrepreneur wastes in a year.

Yet you can do a 3 year business degree and they usually won’t spend even 1 hour on how to work more efficiently.

Learning how to be time effective is absolutely vital! You must focus on it this year if you want to really improve your results.

Frankly, if you just got good at this one area, it can really change the game for you.

Okay, let’s do a quick evaluation. Which of these areas do you most need to focus on? Which, if mastered, would contribute most to you massively increasing your income?

Get clear on your most important area and take action immediately to get better at it.

The year will go quickly. You must act now with great force and velocity if you want to dramatically improve your company’s results.

Brilliant Advice From Bill Gates’s Wife On Goal Setting For The New Year

If you are working on your goals for 2018, this video could really help you.

In the video I explain a brilliant technique Melinda Gates (Bill Gates’s wife) uses to make sure she achieves something huge each year.

Check out her goal setting technique here.

Melinda Gates runs the world’s biggest charity foundation, the Bill and Melinda Gates Foundation. She is one smart woman.

I love her goal setting technique because it’s the exact opposite of what most people do. But as soon as you hear it, I bet you love it.

I hope it helps you grow your business.

Here’s the technique.

Some Powerful Ideas For Finishing Your Year Strong And Inspired

Okay, we’re almost at the end of the year.

Now is the time to take stock of your performance in your business, so you can make next year awesome.

To help you do this, I’ve prepared a really short but powerful series of thought focusers.

They should only take one minute each, but once you do them, you will be much more clear, confident and inspired about the new year ahead.

Trust me, if you’re an entrepreneur these 1 minute exercises will really help you.

Let’s do it…

1. Write Down Your 3 Biggest Business Achievements

As entrepreneurs, we tend to forget the good things we’ve achieved, and only focus on the things that we have not done well.

Clearly that’s very unfair to us and reduces our overall happiness.

Take a moment to write down a list of what you did well in your business this year, then pick the top three and give yourself a pat on the back for achieving them.

2. Write Down Your 3 Biggest Business Lessons

Great entrepreneurs are learning machines. They analyse what went wrong, get clear about it, then commit to making sure it doesn’t happen again.

What strategic mistakes did you make this year? What productivity errors did you make? What marketing mistakes and mindset mistakes?

Write them down and select your top three to work on next year.

3. Write Down Your 3 Biggest Business Goals For Next Year

You probably have a whole lot of goals for the next 12 months, but which ones are the most important?

If you only did three successfully, which three would be most impactful?

Get total clarity about these and think about them regularly throughout the holiday break.

4. Write Down 3 Ways You’re Going To Improve Personally Next Year

It could be improvements in your mindset. In leading your team. In your relationships, or health.

Which 3 are the most important improvements you’d like to make to your personal performance?

Your individual performance is inextricably linked to your business performance, so make sure you get clarity on your top three in these areas.

5. Write Down 3 Reasons You’re Excited About Next Year

Your mission is not just to have a successful next year, but also to really enjoy the experience.

In addition, your business results will improve commensurate with how pumped you are about your business goals.

What really excites you about next year?

(And if the answer is “Nothing” what could you do that would excite you?)

Don’t neglect this one. A sense of excitement and hope is crucial for both a human’s well-being and a company’s future success.

6. Write Down 3 People That You Should Thank For Helping You This Year

It takes just a moment to reach out and thank someone, but they will often remember that you did it for years.

Who really helped you this year? Team members, suppliers, family.

Create a list and say (or write) a heartfelt ‘Thanks’ to at least three of them.

And that’s it. Do these 6 quick exercises and you’ll be in excellent strategic and mental shape to make the next year fabulously successful.

How To Get One More Client By The End Of The Year

There’s only a few weeks to go until the end of the year.

Is it actually possible to pull in one more client before the year ends?

You bet it is. But you’ll have to use the 2 step method I outline below.

And you’ll have to be quick doing it.


Go back to anyone who enquired about working with your company over the last year.

Phone or email them and say something like the following:

‘Hi X.

Earlier this year you spoke with me about some of your company’s issues.

I’ve been thinking about what you said, and I think I’ve got a really interesting solution that could help you enormously.

Got 5 minutes for a quick call about it?’

If you hit 50 potential clients with this, at least 2 will show some interest.


Now you have to brainstorm 5 ideas you could offer that client- then pick the best two to present to them.

You can either take one of your normal services and add a new twist to it, or come up with a totally new solution you could offer the client.

You could even link up with another firm and offer their services – and get a cut of the action.

With a bit of thinking, I’m sure you can come up with something fresh and interesting.

So give this two step system a go. Start contacting your old leads and see what happens.

As the saying goes, ‘Fortune Favours The Brave.’

The Missing Ingredient You Need To Win More Clients

To win customers you need 3 things:

1. A valuable product or service.
2. A reliable system for frequently getting in front of potential clients.
3. An ‘Organisational Personality’ that makes people like you and your team – and want to work with you.

Lots of business owners think about 1 and 2. Virtually nobody thinks about the 3rd area.

What is Organisational Personality?

It’s what you and your staff do and say to make buyers feel good about you … and be attracted to you.

Another way to put it is, what’s the Emotional Tone of your company?

If you want to create a powerful Organisational Personality or Emotional Tone, the first step is to choose one single personality to focus on.

Here are several examples of Organisational Personalities you can choose from:

  • Efficient
  • Friendly
  • Careful
  • Trustworthy
  • Fun
  • Caring
  • Hard core
  • Professional
  • Detail oriented
  • Proactive
  • Service-oriented
  • Quick

Once you’ve chosen your OP, the second step is to evaluate every point that a potential customer interacts with your company.

And then make sure every one of them reflects your new Organisational Personality.

Examples of customer points of contact include:

  • On the phone.
  • In meetings.
  • In your reception area.
  • On You Tube videos.
  • At conferences.
  • During your sales presentation.

The third step is to constantly be reminding your team to maintain, exude and focus on the Organisational Personality. So that it becomes totally ingrained in the company’s culture and modus operandi.

If you do these three steps you’ll have something really precious:

A powerful, attractive and consistent personality or way of being throughout the entire company. One that attracts new customers and helps keep current clients feeling good about working with you.

And that is money in the bank.


What To Do If You Hate Doing Sales

Here’s the problem.

We all know we have to do stuff to get new sales – calls, emails, events, etc.

But so many of us absolutely hate it.

We don’t want to appear high pressure. Or needy. Or to talk about money.

We love running our business, we just don’t like doing the business development/sales stuff that brings in the money!

Hey, I hear you.

And while doing Sales work may never be totally fun, there are some things you can do that will make it so much easier- and more effective.

Part of the reason so many people hate doing sales work is that we can never think of what to say. 

We stutter, we pause, we blurt out silly things- no wonder we don’t want to do it 🙂

Try using a script instead. Say roughly the same words for every sales call, and your nervousness and stress will be greatly reduced.

Pretty soon, you’ll get used to it and sales won’t bother you at all. You’ll also get much better results as you’ll be more consistent with what you say.

The best salespeople practice their Scripts and Dialogues every week, at least. Practicing what to say with someone else keeps you sharp and increases your confidence enormously.

It doesn’t have to take hours. Just grab a friend or work colleague and arrange a 20 minute time period each week to role play, either in person or by phone.

Pretty soon you’ll be doing it super smoothly and your stress will dissipate considerably.

Not only will you make a whole lot more money when you do new business development every work day, you’ll get a whole lot better at the sales process itself.

Half the time, the main reason we don’t like doing something is that we are not good at it.

But practice daily and that all changes. As you get better at it you usually will enjoy it a whole lot more.

Instead of reluctantly doing sales, change your attitude. Resolve to become really, really good at it, one of the best in the world.

It’s strange. When we take something we dislike and endeavor to be brilliant at it, it suddenly becomes a lot more interesting, and our progress sky rockets.

So read the books of sales masters. buy courses on sales, read articles and blogs on persuasion.

Once you really get into the subject, you may actually find it fascinating. After all, the ability to convince a total stranger to give you money is a pretty remarkable skill.

And believe me, there is no more important part of business to get good at than the sales process. It’s the profit engine of any business.

So if you hate doing sales work, try these 4 tips. They can be a real game changer.