The one attitude all great entrepreneurs have.

When I coach entrepreneurs, I give them many tactics to grow their companies fast:

How to bring in a lot more leads.

How to convert more of those leads into clients.

How to maximize the revenue of each of those clients, etc.

These techniques work very well, but I have discovered a remarkable thing.

Some entrepreneurs still grow their companies much faster than others!


I think there are several reasons, but one that really stands out is that all the really successful business owners have one key difference in how they think.

They have what I call an Attack Mentality.

They don’t just come into work and start on their To-Do List.

They attack in every way.

They are constantly being daring in both their thoughts about their business and their actions.

Firstly they are very proactive. They don’t just wait for revenue to come in.

They ask people for money a lot more-getting more No’s than most business owners, but a lot more Yeses as well.

I am a great believer in the following maxim:

Asking Is Winning.

Just ask more and you’ll get more.

Money. And Opportunities. And adventures.

Secondly, they don’t buy into society’s beliefs about the economy being down. Or their industry not being as good as it used to be. Or their staff is no good, etc.

They just arrive each morning and attack – aggressively solving problems and looking for immediate actions that grow revenue.

Even if the stock market has collapsed. Even if they don’t feel like working that day. Even if their industry’s margins have declined.

Truly, if we all focused daily on developing our Attack Mentality, we would get phenomenal business results.

Give it a try this week.

The Attack Mentality is summed up nicely in one of my favourite quotes, from an 1844 book, ‘The Luck Of Barry Lyndon’, by Willaim Thackeray.

“Let the man who has to make his fortune in life remember this maxim. Attacking is his only secret. Dare, and the world always yields. Or, if it beat you sometimes, dare again, and it will succumb.’

You are halfway through the year….reality check.

Well, believe it or not, we are officially halfway through the year!

That means you should be at least halfway to hitting your annual business goals.

So how are you going?

If you’re crushing it, congratulations.

If you’re feeling frustrated about your progress, I’m going to help you now.

I coach entrepreneurs from all over the world, and I can tell you that the ones that are doing poorly usually have these 3 characteristics:

1. They are not giving their business 100%.

I’m not just talking about working long hours, almost every entrepreneur does that. I’m talking about fully committing to your business.

Truly obsessing about improving every element of your company.

In my view, unless you are totally and utterly committed to making your business great, then usually the financial results will be pretty ordinary.

2. They don’t have an organized marketing system.

Unless your company is literally famous in its area, you need to have a marketing system to consistently bring in customers.

Most companies practice ‘Hope Marketing’… they just open their doors each day and hope potential clients will contact them.

You will get some growth purely based on your reputation or your online search ranking, but stellar profits only come from methodically running a system to generate prospects and convert them into paying customers.

3. They don’t use their time well.

We all have 168 hours every week. The reason one person is a billionaire and another is struggling usually comes down to how they are using their time.

It truly amazes me that most business owners will go through a 40-year career without bothering to learn systems for being super productive.

Many just come to work each day and look around for things to do.

You must, must, must prioritize your time and focus intently on the tiny amount of activities that will gain and keep customers.

We are halfway through the year. If you want 2022 to end well financially, please spend some time thinking about these 3 areas – and score yourself on each one of them.

Then make some changes fast.

The first half of this year was over in a flash. The second half will be gone just as quickly.

A great tip from the Royal Marines

As a business-performance coach, I study any group that is performing at an elite level.

Recently I was studying the Royal Marines, Britain’s elite commando force.

And I was really surprised by something I learned.

The Royal Marines have a list of 4 qualities they aim to develop in each of their soldiers.

The first 3 are kind of what you’d expect: 
Courage, Determination and Unselfishness.

But the fourth is pretty unusual:

Cheerful commandos???

Are they serious? But the more I thought about it the more it made sense.

When you are doing really difficult, stressful and dangerous things, if you can maintain an attitude of cheerfulness it could make a huge difference.

Firstly to you- having a cheerful attitude makes any adversity easier to handle.

And secondly, to everyone around you- your cheerfulness could really help others feel encouraged and upbeat, and therefore more likely to persist and do a better job.

Soon after I read this about the Royal Marines I happened to be in an Uber with a driver who used to be one.

I asked him about it and he confirmed that the Royal Marines are indeed very serious about cheerfulness.

And it made me think that cheerfulness is something we, as business leaders, should be aiming to be as well.

If we focused on being cheerful, we would not only perform better, we’d also enjoy our working life a lot more as well.

And so would the people around us.

Perform better at work – use the Movie Method

I’ve started using an unusual technique that is really lifting my performance in business and life generally. Maybe it can help you too.

I call it the Movie Method and it consists of a simple psychological game.

All-day long, pretend that a movie crew is following you around filming you.

It may seem like a bizarre thing to do, but I’ve found it quickly improves how well you perform.

When you perceive that a top film crew is filming your every move, you do everything better.

You don’t waste time.
You don’t eat crap.
You don’t go down rabbit holes on the internet.
You don’t get angry or unreasonable with people you’re speaking with.
You feel more uplifted. You feel more professional, more high level and much more motivated.

And you come across to others as more engaged and interesting, even charismatic.

I know it sounds a little weird, but just try it and see for yourself.

I guarantee your performance will improve. Within one hour.

The reality is that almost all of us perform better when we know someone important is watching. We instantly lift our standards.

Well, imagine that you performed at that higher standard every day of the week.

That’s what consistently practicing the Movie Method can do for you.

Keep acting like you’re excellent, and eventually it will become normal for you to perform like that.

As the legendary Hollywood actor Cary Grant once put it, “I acted like Cary Grant for so long that I became him.”

Stressed at work? This will help.

Let’s face it, business is stressful.

There’s always pressure to hit your revenue numbers.

Difficulties with staff and suppliers.

And usually, endless problems with your customers.

But as a coach to many entrepreneurs and CEOs, what I find surprising is how few people have decent strategies to reduce their stress at work.

That’s why I made this short video.

It reveals 3 of my best methods to dramatically reduce your stress levels at work.

A couple of them are a little weird, but all three are proven to make you much more relaxed and happy when you’re working.

You can check out the video here.

I hope you find it useful.

A radical way to increase your revenue

Here’s an idea worth considering.

Few will do it. But everyone in business should.

It’s a business strategy that seems totally naive, but in my experience is extremely lucrative.

It’s not about marketing or sales, or cash flow.

But it positively affects each of those things. Enormously.

The tactic is extremely simple but quite radical:

Be kind to everyone you deal with.

The power of kindness is hugely underestimated in business.

But let me tell you why focusing on being genuinely kind to people can bring in so much revenue.

People way prefer to do business with kind people.

Even if there are millions of dollars at stake, if a potential client can’t decide between two suppliers, they will almost certainly choose the person they like the most.

Who seems like a nice person. Who exudes a feeling of care and kindness towards them.

Why do people so often choose kind people over others, when selecting business partners or suppliers?

Because life is short. And business is only a part of our lives.

We are not just seeking money from our business activities, we are seeking enjoyment as well.

And doing business with decent, kind people is a lot more pleasant than just choosing people based purely on the numbers.

A friend of mine is one of the global heads of one of the most powerful banks in the world. He earns a fortune. His area of expertise is known as Private Wealth, and he and his team manage the wealth of some of the richest individuals and families on the planet.

Now there’s no doubt this guy is super smart, exceedingly hard-working and delivers a great service. But so do a lot of private wealth executives.

But he has a weapon that far outweighs the usual attributes of his competition:

He is really, genuinely kind-hearted.

And as he deals with some of the most powerful, successful people in the world, they, being highly perceptive judges of character, can see that he actually cares.

Not fake cares. Not slick cares. But genuinely cares.

And so very often they choose him to manage their money.

So as you build your company, yes focus on all the usual metrics of commerce that lead to growth.

But don’t forget the importance of just being a decent, kind person.

Because at the end of the day, we are all not just business people.

We are people, who happen to be in business.

And a little kindness goes a long way.

The one change you must make to have a great business in 2022

Okay the new year has started. What are you going to do differently to make sure you bring in a lot more revenue than last year?

As the saying goes, “If nothing changes, nothing changes.”

You need to take significantly different actions than you did in 2021 to get meaningfully better financial results in 2022.

Here’s one change you should consider making to ensure you make some seriously good revenue this year:

Put marketing first.

I coach business owners all over the world, from many different industries. And I can assure you, 90% of them that complain about not making enough money do not have an organized marketing strategy that they spend time on every workday.

For most companies, marketing is an afterthought. Something they do if they have time. Some ideas that are half-formed and inconsistently acted upon.

As a result, most businesses either don’t grow, or only grow moderately.

Please remember the words of the legendary business guru Peter Drucker:

“Because the purpose of business is to create a customer, the business enterprise has two- and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

Putting marketing first involves two actions:

  1. Designing a marketing strategy. Clear actions you can take to bring in more leads or convert your already existing leads.
  2. Spending time each day working those actions. At the absolute minimum, one hour a day

If you don’t do these two things, your chances of having a highly profitable business year are minuscule.

But if you do take these two actions, you have an excellent chance of making a fortune this year.

Marketing creates your company’s future. Please prioritize it.

A strange Bill Gates story. (That can help you grow your business)

The following is a true story.

30 years ago, when Microsoft was a small, fast-growing company, Bill Gates was on a mission.

He was totally dedicated to building Microsoft into a truly great company.

One day he was driving a young journalist, Michael Moritz, to the airport.

Moritz looked at the car’s dashboard and saw that the radio was completely missing. There was just a hole there.

“Hey Bill, did somebody steal your radio?” asked Moritz.

“No, I had it taken out myself.” replied Gates.

“Why would you do that?”

“Well, I realized that if I had the radio there, I would be tempted to turn it on and start listening to music. And that would mean I’d stop thinking about Microsoft. So I removed it.”

Amazing. Extreme. Some may say ridiculous.

But is it any wonder that with a focus like that, Bill Gates eventually became the richest person in the world?

Now don’t get me wrong. I’m not suggesting you rip your car radio out.

But merely to ask yourself this question:

“Am I thinking about my company intensely enough?”

You see, you can be very good at what you do, and you can have a good product to sell, and still not do very well in business.

If you don’t give it everything you’ve got- if you are half-hearted, or even three quarter hearted about it.

A fiery, highly motivated, intense focus is also needed.

Thinking incessantly and obsessively about how to improve your company (and your own performance in it).

Maybe you could improve in this area.

It’s worth considering.

And by the way, that young journalist, Michael Moritz? He was pretty focused too.

He’s now a billionaire and one of the world’s greatest venture capitalists.

How did he become so successful in selecting young companies to invest in?

Well, he learned from that day in the car with Bill Gates.

One of his main criteria for picking companies to invest in is whether the founder is obsessively focused on their company.

If you want to have a magnificent 2021, you must do this now.

A great future doesn’t just happen.

You have to design it.

And to have an extraordinary 2021 you must carefully think about what you did poorly this year…. to make sure it doesn’t happen again.

Here are 3 important questions to help you evaluate your performance.

Did you have an organized, consistent lead generation system?

You can’t grow a big business by chance.

And you can’t rely purely on word of mouth to get new clients if you want to build serious wealth.

You must have a simple but effective way to bring in inquiries each and every week. Leads should come in like clockwork.

If they only come in occasionally, I can guarantee this will continue to be a major source of stress for you.

Did you have a world-class sales system to convert the leads into sales?

I’m not talking about being a good presenter- every second person is that.

I’m talking about having a methodical way of convincing people who have shown interest in your product to commit to giving you their money.

Think about this: If you just increased the percentage of inquiries you converted into sales by 20%, you would dramatically increase the size of your net profit.

Did you get most of your customers this year to come back and buy from you again?

Lots of entrepreneurs can get people to buy from them once. It takes real skill to get them to buy from you again and again and again.
Yet that is the difference between having a mildly profitable company and one making you a fortune. For most companies, the real wealth is in repeat purchases.

Okay, so how did you perform in these 3 areas in 2020? 
Take a moment now to give yourself a mark for each, out of 10.

If you’re not happy with your score, it’s important to take action now to fix it.
If you don’t, next year could easily be a repeat of this year. Or much worse.

If you’d like help getting all these 3 of these areas going well, I may be able to assist.
I coach business owners of all sizes and types to systematically and dramatically increase their revenue. Put another way, I make entrepreneurs richer.

If you own a business and would like to make a lot more money in 2021, you can book a call with me here.
Jump on the call and tell me what your main business issues are and I’ll show you how to solve them. Fast.
I have helped so many company owners like you make large amounts of money, I am highly confident I can do the same for you.
You can book a coaching inquiry call with me here.

Your Future Self

Today I’d like to talk about a concept developed by a great Canadian business coach, Dan Sullivan.

It’s called the Future Based Self.

The essence of it is as follows:

We all have three selves, and our success in life depends on which one we live in most of the time.

The first is The Past Based Self.

We all know people like this. They live most of their lives thinking about their past.

Reminiscing about it if it was good. Filled with regret, anger, and remorse if it was bad.

Their ability to progress is severely hampered by not being in a forward-thinking, positive, creative state.

Then there’s the Present Based Self.

These people can be quite efficient, as they act in the present, and do what needs to be done now.

But they usually get bogged down by short-term problems and busywork, forgetting to look ahead.

They also have a vision of themselves centered on their present capabilities – who they are now, rather than what they could be.

Finally, there is the Future Based Self.

This person has created a vision of themselves (and their company) that is usually 3 years or so ahead of where they are now.

As a result, they are always growing, learning, and evolving in order to make that vision a reality.

They are constantly in the process of becoming more. Focusing on bridging the gap between their current achievements and their potential.

So, which self do you live in most of the time?

Once we make the conscious choice to live in our Future Based Self, our actions in the present tend to change.

We not only get clear about where we are going, we start behaving like that higher-level person we want to become.

Those superior actions, over time, give us much better results.

I think you’ll agree, the Future Based Self is not just an interesting concept, it’s a life-changing one.

But the ideal, of course, would be to grow into your Future Based Self, while still enjoying and appreciating the wonders of present-day life.

Loving life as it is while moving up to ever higher levels.

I’m not saying it’s easy.

But it’s certainly a state worth striving for.